Details can make or break a brand. The change of a simple detail can literally determine how your brand or product is perceived at an event. Imagine this, you show up early to an event to present your brand and your presentation materials are ready to be set up. You notice that some of the banners you brought are creased for some reason. Will you still use them? No, because the perception of your brand’s image is very important.
All files must incorporate a 1/8" bleed on all four sides.
"Bleed" is a printing term used to indicate the area that will be trimmed off after the job is printed and cut down to the finished size. Since the bleed extends 1/8" all around the card, your document set-up should be 1/4" taller (1/8" on top and 1/8" on the bottom) and 1/4" wider (1/8" on the left and 1/8" on the right) than the finished size of the card. The chart below indicates what the document set-up should be for a particular finished size.