Counter Cards Printing

Counter Cards That Sell From the Countertop

A counter card stands upright at the spot where people decide to buy: the checkout, the reception desk, the trade show table. Each one prints full color at 8.5 by 11, 9 by 12 or 11 by 17 inches on 56pt SBS board, 24pt gloss laminated stock or 3/16 inch white foam core, and a 9 inch double wing easel on the back holds it up through a busy day.

This category covers the self-standing print you reach for when you want a compact, sturdy sign that reads in a glance. 4OVER4.COM has printed for more than 150,000 businesses since 1999.

Where a Counter Card Earns Its Keep

Think about every counter your customers pass. A restaurant can use a counter card to push the daily special, a salon a seasonal package, and a retail shop its loyalty program, and a hotel lobby, coffee shop or medical office has the same few inches to work with.

Because the card is rigid and self-standing, it works anywhere you can spare a few inches of flat surface. Add a QR code and it becomes a bridge to mobile ordering, a menu, or your site.

Two Ways to Print Counter Cards

This category gives you two product pages, Counter Cards and Retail Counter Cards, with the same three sizes, the same three boards, the same easel back and the same prices. Both print full color on the front and are meant to be seen rather than handed out.

Built to Stand Up and Stay Standing

The stock decides whether a display stands all month or curls by noon. Counter cards print on three rigid boards: 56pt SBS board for a clean matte look, 24pt gloss laminated stock when color has to shine, and 3/16 inch white foam core for the stiffest, lightest card.

The laminated board wipes clean at a high-traffic checkout, and foam core holds its shape at 11 by 17 inches. You choose the board on the product page.

Make the First Three Seconds Count

You've got about three seconds before a shopper looks away, so a strong counter card keeps it simple. Lead with one bold headline, use high-resolution artwork at 300 DPI, and leave room to breathe around the text. Crowd the card and the message disappears.

You don't need to be a designer to get there. 4OVER4.COM accepts press-ready files, and a free proof is available so you can check color and layout before anything goes to press.

Track Record And Guarantees

4OVER4.COM has printed since 1999, with 99.8% on-time delivery and 82% of orders shipping early. Every order is backed by five guarantees, quality, price match, on time every time, customer service and satisfaction, and the shop holds a 4.8 out of 5 rating across 10,000+ reviews.

Measuring What a Counter Card Brings In

A counter card at 8.5 by 11 or 9 by 12 inches has room for one offer and a QR code, which makes it one of the few printed pieces you can score. Give it a destination nothing else uses. A QR code pointing at a page built for that one offer, or a code word the customer says at the till, turns a vague lift in sales into a number you can read at the end of the week.

Run it as a test. Note the week before the card goes up. Put it out, leave it a month, then count scans or redemptions against that baseline. A flat number usually means the offer or the position is wrong rather than the print. Change one of them, not both, and run it again. Reprint the winners, one card or twenty at a time in 2 business days.

Placing the Card Where Eyes Already Go

Height beats size on a counter. A card standing at chest level in front of a waiting customer gets read. The same card lying flat behind a card reader does not. Face it toward the queue rather than toward the till, because the person waiting has time to read and the person paying does not.

Leave the transaction zone clear. Anything sitting where bags, cards and receipts move gets pushed aside within a day and is face down by closing. Give the card its own few inches to one side and hold to one offer per counter, so the customer reads one message. Where a counter already carries a folded display, the table tent against counter card comparison is the choice to settle first.

What types of counter cards are there?

This category prints two. Counter Cards cover everyday promotions, front desk notices and point of sale offers. Retail Counter Cards are the same build listed for store displays. Both stand on their own and print in full color.

Do counter cards need an easel back to stand?

No separate easel is needed. Each card comes with a 9 inch double wing easel on the back, so there is no frame or tape to buy or attach. That matters when one design goes out to twenty locations, because staff can set it up in seconds with nothing missing from the box.

What is the difference between a counter card and a rack card?

A counter card stands upright and stays put. It is a small sign holding one message at the spot where people decide. A rack card is thinner, sits in a holder and is designed to be picked up and carried away. Use a counter card to announce the offer and a rack card when the customer needs the detail at home.