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Direct Mail Brochures

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How to order direct-mail brochures

To order direct-mail brochures, start by selecting your preferred brochure specifications such as size, paper type, and fold. Next, either design your brochure online using available designing tools or upload your pre-designed brochure layout. Once the design is finalized, proceed to place your order, choosing quantities and specifying delivery details. This streamlined process makes it easy to customize and order high-quality direct-mail brochures tailored to your marketing needs.

How to make direct-mail brochures

Making direct-mail brochures involves two primary approaches. Firstly, you can use an online designer tool to start your design from scratch or choose from existing templates, which is ideal for those seeking inspiration or guidance. Alternatively, download a blank template and use your preferred software, such as Adobe Illustrator or Photoshop, to edit and customize the brochure. This method offers flexibility, allowing for a more personalized and unique design that represents your brand or message effectively.

direct mail brochures

To generate new business for your company, consider mailing brochures to prospects. Talk about the challenges your service or product solves, and incentivize your audience to take action with irresistible offers and special sales. 

Brochures are effective marketing materials because their colors are attention-grabbing, and the texts are few and easy to read. They are hard to lose because of their size, and as a result, a hesitant client may save your offer for a later date by preserving your brochure. And thoughtfully created brochures are known to elicit an emotional response in the right audience. These are good reasons for sending brochures to prospects.


Click here to get more information about's direct mail services.


So, If you decide to mail brochures to your prospects, what should you keep in mind, so your campaign succeeds?



What You Need to Know About Mailing Brochures



  • Make it brief

With brochures, you're mostly telling stories through images. Resist the urge to write a lengthy sales copy. This brevity will automatically draw attention to the few important words on your brochure. You should consider using bullet points to achieve this conciseness. You risk losing your client's attention when you overwhelm them with too much text.


  • Target the right prospects

The right message is not enough. You only get results when the right audience listens to the right message. Whatever your marketing objectives are, ensure your mailing list is curated to help you achieve your goals. 


  • Have a distinct CTA

A clear call to action can greatly enhance the success of your campaign. Should your prospects visit a link, fill out a form, or stop by your office? Don't leave them in doubt.


  • Choose colors carefully

Colorful brochures get more attention than bland ones. But when using colors, ensure that your text remains readable. Sometimes, you may need to alter the colors of the text to improve readability. Also, you don't want to have more than 2 - 3 prominent colors. Otherwise, your brochure becomes jarring. Lastly, when appropriate, use your brand colors on your brochures if that will help your brand's recognition. 


  • Include Testimonials

Do you have testimonials from users of your product or services? Use the extra room on the brochure to highlight a couple of these testimonies. Prospects are more likely to trust you when they see verifiable proof that your product works as it should. 


Benefits of our Direct Mail Brochures Marketing 

Direct mail brochure marketing has several benefits. Some of these benefits include:


  • Great for sales

Because it prioritizes photographs, selling through direct mail brochures is easier than letters. Even prospects that don't have time to read long text can take a glance at your brochure and may read the entire message If they like what they see.


  • Easy to launch

No two campaigns are the same. As a result, a lot goes into planning a successful campaign. But with direct mail campaigns, ensure your pictures are exciting, and your brochure is readable. Afterward, you only need your prospect's mailing addresses. 


  • Cost-effective

Because you'd be generating more leads with direct mail brochures, your chances of making more sales are highly probable. Hence, the profits from a successful campaign will dwarf any accrued cost. 


  • Helps maintain good customer relationship

Selling to your existing customer base is easier than finding new customers. Hence, you can increase sales when you create offers in brochures that reward your existing customer base. Brochures also make it easier for these long-time customers to refer your product or service. 


Choose The Best Mass Mailing Rate (Standard or First Class) 

When posting your mails, what brochure mailing service should you choose? The best choice will depend on your specific needs. While both rates are processed by USPS, there are some significant differences. 


Standard mailing is considerably inexpensive. But your delivery can take anywhere from 10 to 14 days with no guarantee of delivery time. Therefore, if you don't have the luxury of time, you should consider first-class mailing instead. Another drawback is that standard mail is not returned. Undeliverable mails go to USPS recycle bin.


First class mails are best for time-sensitive projects. These mails deliver within 1 - 4 business days and there's a return service for undeliverable addresses at no added charge. 


Mailing Services Processing Time

  • 500 - 25,000 : 2-3 business days
  • 30,000 - 60,000 : 3-5 business days
  • 65,000 - 100,000 : 5-7 business days


Brochures Printing Services by Mail at 4OVER4

Print and mail brochures with 4OVER4.COM. We have a range of printing customizations. So you can choose the paper type, brochure size, or postage type. Our services are affordable. We have free print-ready downloadable templates for your artwork. Additionally, we have an on-hand support team that listens to and implement your needs.

Start reaping the benefits of direct mail brochures today! 



Important Artwork Notice!


Please note that in order to benefit from USPS Reduced Postage Rate, you must use 4OVER4.COM's Direct Mail Templates that have been setup to meet USPS design guidelines. As you will see there are requirements for the size of the inkjet area, bar-code placement, and indicia. Reduced Postage Rates quoted are only available for FULL AUTOMATION orders, which requires that the USPS design guidelines are met.

4OVER4 Uses USPS Reduced Postage Rate to calculate your order. Orders that do not follow USPS Direct Mail Guidelines will be posted at the standard postage rate and will be invoiced accordingly.

Click here for Important information before ordering this product

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Product Reviews


Reviews with an average rating of NaN left by users for this product

user avatar


Oct 22 2019

4over4 are our go-to printers as they deliver quality products whether you order large or small orders. We needed to promote our summer offers and we picked a fun and colorful design to go with the brochure. We placed our order, uploaded our design and shortly after approved our design. We were so impressed when our order arrived, it looked just perfect and the colors are spot on.Keep up the amazing work.
user avatar

Rachel A.

Oct 09 2019

Honestly I was so scared to order because I wasnt sure how they would look, I was so impressed at how the customer support help you fulfill your vision the design and the fonts. I wasnt sure how they would look on paper but as soon as I opened the box I knew I made the right choice and I"m now such a fan!
user avatar


Sep 11 2019

This is the easiest process i have experienced in a while, Its very simple and direct to make the order and excellent customer support

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