Catalog Printing: A Highly Effective Marketing Medium
Even if we tell you you can save 30% on custom catalog printing services and have access to free catalog design templates, you might still feel undecided. Why? Because perhaps wondering... are catalogs relevant anymore?
The good news is catalog shopping remains alive and well. In fact, a research from the DMA (Data and Marketing Association) showed that companies such as JCPenney, Ikea and Barney’s mailed almost 10 billion catalogs in 2016, which resulted in more 100 million catalog purchases. Not bad at all, right?
Printing catalogs is worth it, but why choose 4over4?
High-quality paper stock, the most comprehensive paper collection available online, a wide array custom printing finishes… You name it, we have it! By choosing our catalog printing services you’ll get a fully customizable, ultra high-quality printing product that’s bound to provide that WOW factor you’re looking for.
If you choose to print catalogs with us, you’ll get to select from three different standard sizes (5,5’’x8,5’’; 8,5’’x11’’; 11’’x11’’), but you’re always able to send us your dreamed design with your own custom sizes and we’ll make it happen in no time: you’ll be able to get them printed as quickly as in 2 business days with 4OVER4’s signature ultra fast turnarounds.
Display everything your company has to offer with our versatile printing service as you’ll find options that fit perfectly what you’ve envisioned for your brand. You can choose a thin 8 page catalog, and go up to 60 pages ultra thick versions.
Customize the look you want your company to reflect by selecting from 100# Gloss Text, 100# Silk/Matte Text or 70# Uncoated Text for the contents of your brand new catalogue, as well as what probably is the most important aspect of it: the cover and back. These two sides can be printed on 100# Gloss Text, 14pt Gloss Cover or 80# Gloss Cover. Ink options range from 1/1 Black Ink on Both Sides to 4/4: 4 color on both sides.
Is it possible to customize your printed catalogs even more? YES! Long and short Binding options are available, as well as different binding types (depending on other design options) and a three-hole punch feature.
Classy, professional and deco-friendly marketing tools
Printed Catalogs have this unique versatility that makes them not only a branding asset in a traditional way, but also a widely popular way of decorating minimalist spaces, coffee tables, bookshelves, offices, desks, waiting rooms, indoor and outdoor living rooms and even covered gardens with its undeniable elegance.
Think about how many conversations you had that started out commenting on a beautifully looking catalog showcasing art collections, photographs or even a product you’d like to buy. Many brands choose catalogs as a communication asset as it carries an almost endless amount of ways to transmit company values, architectural projects and portfolios, corporate social campaigns and accomplishments.
Whether you’re an entrepreneur, an artist of any kind, a startup company, mid-sized or large corporation, having a high quality printed catalog will certainly turn out to be a one-of-a-kind marketing asset to add to your inventory, as well as a renovated look for subscription based services that depend on physical materials.
Print more, pay way, way less!
If you’re planning on ordering a minimum amount of printed catalogs, let us give you a little piece of advice: you can save ridiculous amounts of money by printing more! For instance, if you order 25 5,5’’x8,5’’ units you’ll be paying a starting price of $219. Now, if you try ordering a initial batch of 500 units of the same format you’ll have starting prices from $484. That’s TWENTY times the original amount of catalogs you were thinking about for barely twice the price.
That’s actually insane, we should change that. But as long as that’s the case, you should seriously think about it!
Catalogs and a trend that’s been getting back in style
A recent study by Harvard Business Review proved catalog communication has been coming back to the marketing mainstream for the last couple of years, as huge companies like Bloomingdale's and Saks Fifth Avenue have kept delivering them and smaller businesses like Bonobos (menswear retailer) and Birchbox (beauty subscription box) have been introducing this strategy to their branding efforts.
Furthermore, the Direct Marketing Association (DMA) has concluded that as of 2013 11.9 billion catalog subscriptions were being mailed. That number suffered a big hit when the economic crisis hit not only the United States but nearly the whole world. Nevertheless, and after a global financial comeback, catalogue printing has risen again and like never before.
Proof of this the latest addition to Antrhopoligie’s communication efforts that included a new catalog mailing service to promote their latest inclusions in their fashion retail stores.
Finally, The Wall Street Journal reported in 2014 the reliance of big companies in the usage of catalogs as a way to promote their products. In that article Craig Elbert, vice president of marketing at Bonobos, confessed that 20% of their website’s new customers had placed orders after having received their mailed catalog.
Larger than life: catalogs are older than you think, much older!
Catalogs are a part of publishing history since the late 1400’s. Yes, you read that right.
Late 15th Century: More than 500 (that’s half a century, duh) years ago illustrious Italian humanist, scholar, and educator, Aldus Manutius, used to deliver handwritten catalogs offering literary classics that he himself would compile into what we today know as paperback editions. Those books included a selection of works by Aristotle, Theocrotus, Aristophanes, Politian, Virgil, Dante, Homer, Aesop and many more.
18th Century: the printing press technology allowed many businesses to promote their products through a closer approach to what we know today as “mass-production” of catalogs, although the current presses were still manual. Other markets, apart from bookstores, started to dive into this marketing tool.
19th Century: Tiffany & Co. publishes the first edition of their highly renowned Blue Book, featuring their stock of rear and luxurious jewelry. It’s still being printed today.
Early and mid 20th Century: The end of World War I and the great shifts in the American economy that it posed gave a great boost to retail stores and consumer oriented businesses, fact that is reflected in the great amount of catalogs in the historic archives. Sears is a great example of this post-war trend. The same process was experienced after World War II with companies like JC Penny and FAO Schwarz.
Late 20th Century: The consumer friendly era of post-war United States continued to grow until what we know today, going through some very prolific catalog printing and direct marketing strategies from companies like J. Crew, Sears, LLBean and many, many more. A Management and Economic Engineering study conducted by Romanian University of Agricultural Sciences and Veterinary Medicine from Bucharest reflected that $164 billion were spent in sales through mail and catalogs.
|Min starting price||Min quantities||Color options|
|Printed Catalogs||$219||25||1/1 Black Ink on Both Sides; 4/4: 4 color on both sides.|
|Booklets||$219||25||1/1 Black Ink on Both Sides; 4/4: 4 color on both sides.|
|Brochures||$52||50||4/0: 4 color front and blank black; 4/4: 4 color on both sides.|
|Flyers||$36||50||4/0: 4 color front and blank black; 4/4: 4 color on both sides.|
|Newsletters||$69||50||4/0: 4 color front and blank black; 4/4: 4 color on both sides.|
Which are the available sizes for printed catalogs?
We offer three different standard sizes (5,5’’x8,5’’; 8,5’’x11’’; 11’’x11’’), but you’re always able to send us your dreamed design with your own custom sizes and we’ll make it happen.
How many pages do they have?
You can choose a thin 8 page catalog, and go up to 60 pages.
What kind of paper finishes are available?
You can choose from 100# Gloss Text, 100# Silk/Matte Text or 70# Uncoated Text
What additional customization option do I have?
Long and Short Binding options are available, as well as different binding types (depending on other design options) and a three-hole punch feature.
People who interested in our catalog printing services were also interested in:
Important Artwork Notice!
- Standard and Custom Sizes
- Choice of 8 to 60 Pages
- Multiple Binding Options
- Wire-o-Coil and Plastic Coil
- Side Stitch and Perfect Binding
- Low Quantities of Only 25
- Ready in 1 to 7 Days
Available Paper Types:
- 100# Gloss Text
- 100# Silk/Matte Text
- 70# Uncoated Text
- 80# Gloss Cover
- 14pt Gloss Cover
- 100# Silk/Matte Cover
- 14pt Uncoated Cover (30% PCW)