Without advertising, your brand or product is invisible. This means invisible customers and sales. I believe you’re in the business of making real money and attracting real customers as well. It is so important to leverage on advertising to create brand awareness and generate leads. Why not leverage Counter Cards to do so? People are always uneasy when standing in line at a checkout; Counter Cards can be used as strategic tools to relieve their boredom while advertising your brand.
All files must incorporate a 1/8" bleed on all four sides.
"Bleed" is a printing term used to indicate the area that will be trimmed off after the job is printed and cut down to the finished size. Since the bleed extends 1/8" all around the card, your document set-up should be 1/4" taller (1/8" on top and 1/8" on the bottom) and 1/4" wider (1/8" on the left and 1/8" on the right) than the finished size of the card. The chart below indicates what the document set-up should be for a particular finished size.