Print and Marketing Data You Can Cite
Benchmarks, market data, and effectiveness statistics for print and marketing, compiled from published research and organized by industry across 40+ pages, such as the 2.7 to 4.4 percent average direct mail response rate the DMA reports. Open the page for your industry or your channel first. Start with datasets like law firm marketing benchmarks and startup data and trends, each page cites its sources and highlights the numbers that matter.
From the Numbers to the Campaign
Every statistics page connects its data to action: which print pieces the numbers favor and how businesses apply them. A 9 percent response from a house list (ANA), for example, argues for mailing your own customers before you buy a list. When the data points to direct mail, the postcards and flyers pages take it from there; for the full strategy, the marketing articles turn benchmarks into playbooks and the guides handle the production details.
