Velvet Postcards

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The Seductive Power of Velvet Postcards

Want a fresh look for your print marketing efforts? Look no further than custom printed velvet postcards! Don’t just push products. Provide experiences: create both a visual and tactile journey of the senses that advertise your latest products and offerings with our coveted line of velvet laminated postcards. The seductive texture will entice and spark interest in your prospects at once, making your brand the coveted one.

Our velvet postcards are made out of 16 pt premium paper stock which is then laminated with a 1.5 mil soft velvet for a muted and subtle effect. The result is a postcard that is 19 pt thick and scratch resistant. The velvet laminate also extends the life of the print on your customized postcard.

Both subtle and sublime, our personalized velvet postcards feel like a freshly picked peach on a warm summer day. Thick and luxurious, these postcards are elegant, sophisticated and most definitely unique. What better way to stand out?

Velvet Postcards, A class act

Class up your advertising with one of a kind velvet postcards for your next advertising campaign. The thick 19 pt velvet laminated postcard feels and looks expensive, without actually being a luxury to produce. The immediate perceived value of your brand rises as soon as you add the lamination; people associate weight and texture with elegance, class and sophistication. A serious business that stands above the rest.

Opening a high end spa? Design customized velvet postcards to announce a grand opening or promote the addition of a new spa service. Own a boutique law firm? Introduce yourself to the neighborhood with personalized postcards featuring your contact information and area of expertise.

Make a statement

Designing a dynamic custom velvet postcard is no easy task. Captivating your target market and compelling them to act takes true attention to detail and an understanding of what message you want to convey to your potential customers. Below, we’ve listed some helpful tips on how to construct a custom velvet postcard that will capture people’s attention and get them in the door. Take a look:

1. Picture perfect - Whether you are planning on using a photo of your products, a stock image or your company logo, our best advice is to make sure that it complements the style of your website in order to grow brand awareness. Also, remember to incorporate the colors of your logo as much as possible.
2. Words matter - Short and sweet is always the best way to get your message across. Crowding your custom printed postcards with too much text can result in recipients tossing them aside. If you want your velvet personalized postcards to get read, create a powerful yet simple call to action (CTA).
If the purpose of your postcards is to advertise a sales event, your message should include words like “annual summer sale”, “buy one get one free”, or “50% off exclusive items”. Print a coupon code on the postcard so customers have to bring them in to receive the savings. By doing this, you can track how successful your marketing campaign is, and what you need to change in the future.
3. Format - Who’s your customer? If you are sending velvet postcards to business clients then a more professional look is necessary. If you are in the restaurant business, then your postcards should reflect the mood of your establishment. It should be obvious by the design whether it offers an elegant dining experience, fun and casual, pub fare or is family friendly.
It’s also pleasing to the eye to use dark colors against light ones to create contrast. Our velvet postcards can be printed in full color on one side or both and come in a dozen sizes.
4. Proofread - When all is said and done, the most important piece of advice is to proofread your custom printed postcard to ensure that there are no spelling or grammar errors. You may want to ask colleagues and friends to review it for you as well, because multiple sets of eyes are better than one.
5. Various uses - Businesses can use customized velvet postcards to accomplish many different undertakings. There are a slew of reasons why you should implement postcards into your advertising campaign. Decide which goal you want to focus your efforts on and to achieve successful outcome. Take a look at our list below:
   • - gain sales leads
   • - distribute coupons
   • - promote a new product
   • - stay connected to clients
   • - test various offers
   • - invite potential customers to visit your website

Why you can’t go on without Velvet Postcards

If you haven’t yet tried adding postcards to your advertising toolkit, then velvet postcards are your call to act now. For most business owners, it’s not possible to advertise in magazines or newspapers due to budget matters. With custom velvet postcards, your business can get the exposure it deserves without breaking the bank - but looking like you own it, or at least hold a VIP account.

These affordable postcards can be ordered in minimums of 500 for small businesses that want to reach out to their community to announce an anniversary sale or exclusive offer. Velvet postcards featuring your logo and a catchphrase can also be used as holiday cards on one side and coupon cards on the reverse.

Not just for advertising Haven’t heard from a customer in quite some time? Customized postcards with the words “We miss you!” and a coupon to be used on their next purchase are a great way to get them back in the door. If you just revamped your website, send out customized postcards with a QR (Quick Response) code to drive traffic to your new site and get old customers excited about your goods and services again.

Velvet postcards with a customized message are also great as thank you cards for loyal customers. Doctors and dentists can use them to remind patients of an upcoming appointment or annual visit. There is no end to how you can implement them into your daily business efforts.

Postcard advertising has become increasingly popular because it delivers information in a neat and concise manner. Recipients don’t have to read through what seems like a novel to get to the essential message. Consumers are busier than ever and appreciate businesses that get to the point without beating around the bush.

For announcements, coupons or reminders, customized velvet postcards help you send your message out in elegant and sophisticated style. Ours are truly unique because we let you use your one of a kind artwork and text to create an extraordinary postcard that not only looks beautiful, but feels like a soft suede jacket. What’s better than that?!

For more details on our line of premium custom printed velvet postcards, we encourage you to call 718-932-2700 and speak to an experienced member of our customer support team. All after hours inquiries can be emailed to us at support@4over4.com 24 hours 7 days a week. We look forward to working together!

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