Question
What does '48-point' mean when referring to paper thickness?
Answer
When it comes to paper, 48-point refers to thickness, not font size. The word point is used two different ways depending on context, which is where the confusion starts.
| Context | What a point measures |
|---|---|
| Typography | Font height |
| Paper and cardstock | Physical thickness of the stock |
- A higher point value means a thicker, sturdier stock
- 48-point is a heavy, rigid cardstock
- When ordering, point tells you how substantial the material will feel
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