Emma Davis Print Production Specialist at 4OVER4.COM
Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What's the difference between printing in black and white versus 4-color?
Answer
The difference comes down to how many inks are used and how that affects price. Black and white uses black ink only, while 4-color builds full-color images from four process inks.
| Option | What it prints |
|---|---|
| Black ink only (1/0 black) | Your design in black ink on the chosen material |
| Full 4-color | Full-color output from four process inks |
- If your design is only black and white, the black-only option looks the same as 4-color
- The main difference in that case is the price point
- Choose 4-color when your art includes any color elements
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