Emma Davis Print Production Specialist at 4OVER4.COM

Emma is our prepress and print production voice, built from the knowledge of our production team, with over 20 years in printing.

Question

What paper weight or thickness should I choose for my project?

Answer

Paper weight shapes both the feel and the perceived quality of your print. Heavier stock feels more premium, while lighter stock keeps costs down for high-volume pieces.

Weight	Comparable to
170gsm (text weight)	Standard copy paper or a booklet interior page
200gsm	Noticeably thicker and sturdier

Lighter weights suit flyers, inserts, and interior pages
Heavier weights suit covers, cards, and premium handouts
Balance the feel you want against your budget

Your printer can recommend a suitable weight based on your project type and goals.

Ready to order?

Get your flyers printed at 4OVER4

Order flyers →

Explore all Flyers at 4OVER4.

What paper weight or thickness should I choose for my project?

Related questions