Tobias Reed
Tobias Reed Production Knowledge Lead at 4OVER4.COM
Question

What paper stock works best for greeting cards?

Answer

For most greeting cards, a sturdy card stock in the 14pt to 16pt range gives a professional feel without being bulky. For a more luxurious card, thicker stocks make a stronger impression.

StockFeel
14ptSolid, everyday greeting card weight
16ptAbout the thickness of a credit card, sturdy and premium
32ptUltra-thick, luxury feel for high-end cards

Finish matters too. Matte, gloss, and uncoated each change the look, while specialty finishes like soft-touch and linen add texture that feels warm and personal.

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