What's the difference between matte and gloss finish on greeting cards?

The finish changes both the look and the feel of a greeting card. Matte and gloss send very different signals, and a third option, soft-touch, sits in a premium category of its own.

• Matte - no shine, smooth and understated, ideal for elegant or formal cards.
• Gloss - reflects light and makes colors pop, great for photo cards and bright holiday designs.
• Soft-touch lamination - a velvety texture that feels premium and resists fingerprints.

Choose matte for restraint, gloss for vibrancy, and soft-touch when you want the card itself to feel like an upgrade.