FAQ  /  Invitations & Cards

Greeting Cards

21 answers about greeting cards.

What's the best paper thickness for greeting cards? For most greeting cards, 16pt cardstock is the sweet spot between quality and cost - sturdy enough to feel professional without pushing the … Read answer What size should I make my greeting cards? 5x7 inches is the most popular greeting card size and the safest default - it fits standard A7 envelopes and leaves plenty of room for artwo… Read answer What's the difference between matte and gloss finish on greeting cards? The finish changes both the look and the feel of a greeting card. Matte and gloss send very different signals, and a third option, soft-touc… Read answer What size greeting cards require extra postage? Postage surcharges come down to shape, size, and thickness, not just weight. A few common greeting card formats trigger extra USPS charges, … Read answer What's the difference between A2, A6, and A7 greeting cards? A2, A6, and A7 refer to standard folded card sizes, each paired with its own matching envelope. Picking the right one depends on how much sp… Read answer What file size do I need for a 5" x 7" greeting card? Set up your artwork with bleed and the right resolution so nothing important gets trimmed. For a flat 5" x 7" greeting card, the file specs … Read answer How big is the greeting card market in the United States? The greeting card business in the United States is large and remarkably steady. It remains the biggest single market for cards anywhere in t… Read answer Is the greeting card industry declining? The greeting card industry is shifting rather than collapsing. Unit volume has slipped, but the value of each card sold is climbing as buyer… Read answer What are the top greeting card industry trends for 2025? Greeting card demand in 2025 is being reshaped by personalization and premium production, along with new sales channels that help small bran… Read answer Who buys the most greeting cards? Greeting card buying skews heavily toward certain groups, though the fastest-growing segments are shifting toward younger, design-focused bu… Read answer What occasion generates the most greeting card sales? Birthdays lead everyday card sales by a wide margin, while the biggest seasonal peaks belong to the winter holidays. Birthdays - about 50-55… Read answer How do physical greeting cards compare to e-cards in consumer preference? Physical greeting cards consistently beat e-cards on perceived value and emotional impact, which is why they have held on through decades of… Read answer How do I add a QR code to my greeting card? Adding a QR code to a greeting card is an easy way to link a printed card to something digital, like a video message, a website, or an onlin… Read answer What paper stock works best for greeting cards? For most greeting cards, a sturdy card stock in the 14pt to 16pt range gives a professional feel without being bulky. For a more luxurious c… Read answer Can greeting cards be used for business marketing? Absolutely. Branded greeting cards are a low-cost, high-impact way to stay in front of customers, and they tend to get opened and kept far m… Read answer What paper stock works best for Fathers Day greeting cards? For a Father's Day card that feels premium, reach for a thicker stock and a soft finish. Weight and texture do most of the work in making a … Read answer What paper stock works best for DIY greeting cards? For greeting cards, a heavier stock gives that premium, keep-worthy feel, while the coating you choose sets the mood of the design. 14pt or … Read answer What paper stock works best for Hanukkah greeting cards? For Hanukkah cards, a thicker stock feels premium and holds up well on a mantel or in the mail. 16pt stock is about the thickness of a credi… Read answer What paper stock works best for New Year greeting cards? A New Year card should feel celebratory but still land the right tone for its audience, whether that is clients or friends. 16pt stock feels… Read answer What paper stocks work best for Valentine's greeting cards? Valentine's cards are personal and often handwritten, so choose a stock that feels good under a pen and in the hand. 14pt or 16pt uncoated g… Read answer What paper stock works best for Mother's Day greeting cards? Mother's Day cards are meant to be kept, so a heavier, gift-worthy stock makes the gesture feel more thoughtful. Heavier stock gives a premi… Read answer
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