Question
What's the best paper thickness for greeting cards?
Answer
For most greeting cards, 16pt cardstock is the sweet spot between quality and cost - sturdy enough to feel professional without pushing the price up. Your ideal weight depends on the impression you want to make and your budget.
| Thickness | Feel | Best use |
|---|---|---|
| 14pt | Light but serviceable | Large-quantity mailings on a budget |
| 16pt | Sturdy and professional | The everyday sweet spot for most cards |
| 32pt | Ultra-thick, gift-like | Premium, high-impact keepsakes |
If the card is meant to impress or be kept, step up to a heavier stock. For bulk sends where cost matters most, 14pt does the job.
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