Sofia Ramirez Design & Templates Editor at 4OVER4.COM
Sofia is our design and templates voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What's the best paper thickness for greeting cards?
Answer
For most greeting cards, 16pt cardstock is the sweet spot between quality and cost: about the thickness of a credit card, sturdy enough to feel professional without pushing the price up. The ideal weight depends on the impression you want and your budget.
| Thickness | Feel | Best use |
|---|---|---|
| 14pt | Solid, serviceable everyday weight | Large-quantity mailings on a budget |
| 16pt | Sturdy and professional, about credit card thickness | The everyday sweet spot for most cards |
| 32pt | Ultra-thick, luxury, gift-like | Premium, high-impact keepsakes |
- If the card is meant to impress or be kept, step up to a heavier stock; for bulk sends where cost matters most, 14pt does the job.
- Finish matters too: matte, gloss and uncoated each change the look, while specialty finishes like soft-touch and linen add texture that feels warm and personal.
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