Question
What is the difference between vector and raster?
Answer
Vector and raster are the two ways artwork stores visual information. Vector uses scalable math paths, so it stays crisp at any size, while raster uses a fixed pixel grid that blurs when stretched. Most print files end up using both together.
| Vector | Raster | |
|---|---|---|
| Made of | Math paths and points | A grid of pixels |
| Scales cleanly | Yes, to any size | No, blurs when enlarged |
| Best for | Logos, text, line art | Photos, gradients |
| Formats | AI, EPS, SVG, PDF | JPG, PNG, TIFF, PSD |
- A typical layout places a vector logo and vector text over a raster photo background.
- Keep logos vector whenever possible so they reprint sharp at any size.
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