What is variable data?

Variable data printing, also known as variable information printing, is a type of printing where lines of text or graphics change from piece to piece within a single print run. It lets each printed item carry unique information while the rest of the design stays the same.

• What changes: names, addresses, codes, offers, or images swapped per piece from a data list.
• What stays fixed: the shared layout, branding, and background artwork.
• Powered by data: a spreadsheet or database feeds the unique values into each copy.
• Great for: personalized direct mail, numbered tickets, and targeted marketing campaigns.