How do I choose the right funny print ad examples for my brand?

The right comic angle depends entirely on who is looking at it. Match the style of humor to the temperament of your audience and your own brand voice.

• A professional-services crowd tends to respond to dry, understated wit.
• A younger, energetic audience leans toward bold, absurd, over-the-top humor.
• Study comic ads from brands in your own industry, then carve out an angle that is clearly yours.
• Never recycle an existing joke. Audiences spot borrowed humor instantly and it chips away at trust.