Does seasonal lettering actually help a spring promotion?

Seasonal type signals that a brand is present and paying attention, which is exactly why holiday lettering earns a second look.

• Customers notice when a brand acknowledges the season, and relevance builds connection.
• An Easter font on a spring postcard, or gold seasonal lettering on a dark stock, creates contrast that stops people mid-sort through the mail.
• Seasonal design cues tell customers the brand is active and current rather than static.