Nadia Petrov Customer Education Lead at 4OVER4.COM
Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.
Question
Where should the money go on a humorous print ad?
Answer
With comic advertising, the idea is worth more than the ink. Most of the money should go into the concept, with the rest covering production.
| Spend | Share of budget |
|---|---|
| Creative development (designer or copywriter) | 60 to 70 percent |
| Production and printing | 30 to 40 percent |
- Printing cost shifts with format, quantity, and paper type.
- Postcards and flyers run only cents per piece at higher volumes.
- Large-format pieces cost more but deliver far bigger visual impact.
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