Question
How much should I budget for funny print ad examples?
Answer
With comic advertising, the idea is worth more than the ink. Most of the money should go into the concept, with the rest covering production.
| Spend | Share of budget |
|---|---|
| Creative development (designer or copywriter) | 60 to 70 percent |
| Production and printing | 30 to 40 percent |
- Printing cost shifts with format, quantity, and paper type.
- Postcards and flyers run only cents per piece at higher volumes.
- Large-format pieces cost more but deliver far bigger visual impact.
Ready to order?
Get your standard postcards printed at 4OVER4
Explore all Large Format at 4OVER4.
