What is Die-Cutting?

Die-cutting is a fabrication process that uses specialized machines and custom tooling to shape stock material by cutting, forming, and shearing it into a precise outline. Instead of a plain rectangle, your printed piece takes on whatever shape the die is built to produce, so the finished product matches your design edge to edge.

• The die: a sharp steel rule bent into your chosen outline that presses through the material like a cookie cutter.
• What it shapes: paper and card stocks, labels, stickers, and other flat printed materials.
• Why it is used: to create custom contours, rounded corners, and interior cutouts a straight blade cannot make.
• Common results: die-cut business cards, postcards, labels, stickers, hang tags, and flyers.