Question
What's the difference between First-Class and Marketing Mail postage rates for print?
Answer
The two most common postage classes for printed mail are First-Class and USPS Marketing Mail (formerly bulk mail). The right pick depends on your quantity, timeline, and whether a permit is worth it.
| First-Class Mail | Marketing Mail | |
|---|---|---|
| Delivery speed | 1 to 3 days | 3 to 10 days |
| Minimum quantity | Any | 200+ identical pieces |
| Permit required | No | Yes |
| Postage cost | Higher per piece | 30 to 40% lower |
For small or time-sensitive drops, First-Class wins. For large direct mail campaigns of identical pieces, Marketing Mail can cut postage meaningfully.
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