Question
What paper stock works best for thank you cards?
Answer
Thank you cards read best on warm, tactile stocks. The paper is part of the message, so it should feel personal the moment it is held.
| Choice | Why it works |
|---|---|
| Uncoated or soft-touch matte | Feels warm and personal in the hand |
| Thick stock (16pt or 32pt) | Signals care and quality |
| Glossy finish | Better saved for marketing pieces, can feel impersonal here |
For a heartfelt note, a matte or soft-touch heavyweight stock sets the right tone.
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