Question
What paper stock works best for Rack Cards?
Answer
Rack cards need a stock heavy enough to stand upright in a display rack without curling. Thin paper flops over and looks cheap the moment it goes on a shelf.
| Stock / finish | Why choose it |
|---|---|
| 14pt or 16pt cardstock | Rigid enough to stand tall in a rack |
| Gloss coating | Makes photos and colors pop |
| Matte coating | Understated, professional, easy to read |
| UV coating | Extra durability for high-touch environments |
- Anything thinner than 14pt will not hold its shape in a rack.
- Pick UV or gloss for cards that get handled constantly. Matte for a calmer, upscale feel.
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