Question
What paper stock works best for mailed newsletters?
Answer
The right newsletter stock depends on whether you are optimizing for postage or for a premium feel.
| Goal | Recommended stock |
|---|---|
| Lowest mailing cost | Lighter uncoated text weight, keeps postage down and still feels substantial |
| Polished leave-behind | Heavier coated stock for lobbies, events, and waiting rooms |
| Balanced everyday mailer | Midweight uncoated or a light gloss text weight |
Uncoated stocks are also easier to write on, which helps if you plan handwritten notes or addressing.
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