What exactly is custom shaped printing?

Custom shaped printing uses a die-cutting process to cut printed material into any outline you want, beyond the standard rectangle. A custom die is made to your shape, then presses through the printed sheet to trim it precisely.

• Common shapes include circles, ovals, leaves, silhouettes, and fully custom outlines.
• It works on business cards, postcards, labels, stickers, hang tags, and more.
• You supply artwork with the shape marked as a cut line (die line) on its own layer.
• The distinctive shape helps a piece stand out and feel more memorable than a plain rectangle.