Question
What does GSM mean in paper weight?
Answer
GSM stands for grams per square meter, and it tells you how much a single square meter of a given paper weighs. Because it uses one fixed measurement for every paper type, it is the most direct way to compare stocks without worrying about category quirks.
- Higher GSM means heavier, thicker, and usually stiffer paper.
- It is a metric standard, so the same number means the same weight regardless of paper category.
- It sidesteps the confusion of the pound system, where the same number can describe different thicknesses.
| Paper | Typical GSM |
|---|---|
| Standard copy paper | ~80 GSM |
| Letterhead / text stock | ~120 GSM |
| Postcard stock | ~250 GSM |
| Premium business card | 300-400 GSM |
Ready to order?
Get your standard business cards printed at 4OVER4