Is commercial printing still a growing industry?

Yes. Commercial printing has adapted rather than declined, and it remains a multi-billion dollar market that is still central to marketing.

• Digital printing enables affordable short runs and on-demand production
• Variable data personalization tailors each piece to the recipient
• Packaging and direct mail growth has more than offset legacy declines
• Premium finishes add value that digital media cannot replicate

Some legacy segments have shrunk, but the industry overall stays a large and resilient global market.