How much should I budget for green printing?

Green printing carries less of a premium than most people assume. Sustainable inks are now standard at many shops, and the only meaningful cost difference usually comes from the paper you choose.

• Soy and vegetable inks - typically priced the same as conventional inks, so no premium there.
• Recycled paper stocks - often add roughly 5 to 15 percent to material costs, depending on weight and finish.
• Per-piece impact - on most jobs the difference works out to pennies per unit.

Weigh that small increase against the brand value and customer loyalty sustainable printing tends to build. For most businesses it pays for itself as a long-term investment rather than a cost.