How much should I budget for buckslips printing?

Buckslips are among the cheapest print marketing pieces you can produce, which is exactly why they are popular as inserts. Cost is driven mostly by quantity and paper choice, and the per-unit price falls sharply as you scale up, so ordering in bulk stretches a small budget a long way.

• Quantity is the biggest lever: moving from a few hundred to several thousand can cut the per-piece cost dramatically.
• Paper and finish: a standard 14pt gloss stock keeps costs low. Heavier or specialty stocks add a little per piece.
• Design: budget for a designer if you are not laying it out yourself, since that is often the larger line item.
• Compared to alternatives: buckslips typically run a fraction of what full brochures or postcards cost to print.

Order to your mailing or distribution list plus a small overage for reprints and samples, and the printing itself will usually sit comfortably inside a tight budget.