Question
How do I compare matte and gloss finishes?
Answer
Matte and gloss change how a piece looks, feels, and reads, so the right choice depends on the design.
| Finish | Strengths | Best for |
|---|---|---|
| Matte | Reduces glare, easy to read, soft feel | Text-heavy menus and informational postcards |
| Gloss | Makes colors pop, sharp contrast, reflective | Photo-driven lookbooks and promotional cards |
If you're unsure, order a sample kit and feel each finish before committing to a full run.
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