Question
Does paper stock affect how much printing costs?
Answer
Yes, stock is one of the biggest levers on price. Heavier and specialty papers cost more to buy and to run through the press.
| Stock | Cost direction |
|---|---|
| 14pt | Most affordable everyday choice |
| 32pt | Higher, thicker material and press setup |
| Cotton, Kraft, Triplex | Premium, specialty pricing |
- Thicker stock uses more material per piece
- Specialty papers carry a higher base cost
- The upside is durability and a piece people keep instead of toss
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