Do lenticular prints cost more than standard prints?

Yes, lenticular printing costs more than flat printing, and the reasons are built into how it works. It takes specialized software to interlace the images, extremely precise registration to line the print up with the lens, and a plastic lens overlay that flat printing simply does not use. For pieces whose entire job is to stand out, that added cost usually pays for itself in attention.

• Interlacing: the images are sliced and woven together frame by frame.
• Registration: the print must align to the lens within a hair, or the effect breaks.
• Lens material: the precision plastic overlay is more expensive than paper coatings.
• Best value when the wow factor matters, like business cards, invitations, and promo giveaways.