Tobias Reed
Tobias Reed Production Knowledge Lead at 4OVER4.COM
Question

Do custom shaped products cost more than standard rectangles?

Answer

Custom shaped printing usually costs a little more than a standard rectangle because it adds a die-cutting step. A custom die cuts the material to your outline, and that extra tooling and handling shows up in the price.

  • Shape complexity: simple rounded or geometric cuts cost less than intricate outlines with fine detail.
  • Quantity: the die cost spreads across the run, so larger orders lower the per-unit premium.
  • Product and material: thicker stocks and specialty materials take more effort to cut cleanly.

For many projects the added cost is modest, and the distinctive shape makes the piece far more memorable than a plain rectangle. Check the live per-unit pricing on the product you want before deciding.

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