Reseller and Trade Program for Wholesale Print You Resell at Your Margin
The 4OVER4 reseller and trade program is built for how agencies, brokers, and designers actually sell print. You buy at net wholesale pricing, mark it up, and ship it to your client under your own brand.
The reseller and trade program gives approved accounts a flat 20% off retail on every product, on every order. Volume tiers stack on top, a 110% price match protects your quote, and blind shipping with white-label packaging keeps the client relationship yours. Net pricing shows on the standard Instant Price Calculator before you quote, across 1,000+ eligible products. Applying is free, most accounts are approved in one business day, and a dedicated US-based account manager comes with every account.
Reseller and trade program: the short version
- A flat 20% off retail applies to every product on every order, automatically. Volume tiers stack on top, and a 110% price match protects your quote against any published lower price.
- Blind shipping and white-label packaging send orders in unbranded boxes straight to your client, so the relationship stays yours.
- 1,000+ eligible products on 60+ paper types, from business cards and flyers to booklets and banners, all at net reseller pricing you see before you quote.
- A dedicated US-based account manager, a free 30-Point Pro Review proof on every order, and same-day production on eligible rush jobs.
- Free to apply and typically approved in one business day, with no setup fees and no deposits. 25+ years serving agencies, brokers, and designers.
Buy wholesale, sell at your markup
One trade account, every client you serve
The reseller and trade program turns 4OVER4 into the print department you do not have to staff. You configure a job in the Instant Price Calculator, read your net cost with the flat 20% reseller discount already applied, then build your client quote on top. The spread is your margin, and it stays predictable because your cost does.
That net pricing reaches 1,000+ eligible products on 60+ paper types, so you are never picking between a good margin and the option your client wanted. Weave in add-on finishing services, upsell same-day printing for rush jobs, and reach for free proofs before any run prints. Browse the full range in Marketing Materials Printing, and when you are ready, the Reseller Program application takes minutes.
How it works
From application to first blind-shipped order in days
The reseller and trade program is designed to get you quoting fast. There is no long onboarding and no minimum commitment. You apply, get verified, meet your account manager, and start ordering at net pricing, with blind shipping set as the default from your first job.
Apply, it is free
Send your business name and a short note on the work you do. No long questionnaire, no deposit, and no sales call required to get started.
Get verified fast
The reseller team reviews applications within one business day. Verification needs a business name and address, not tax documents or bank deposits.
Meet your account manager
On approval, a dedicated US-based manager is assigned and shares direct contact details. Rush requests, custom projects, and escalations route through them.
Order at net pricing
Reseller pricing applies automatically from your very first order. Blind shipping is the default, and volume tiers begin accruing right away.
Your account manager is a real person with visibility into the in-house New York production floor, not a middleman relaying quotes from a third-party printer. Rush requests, custom projects, and escalations go through them, and every reseller order still runs through the free 30-Point Pro Review preflight so files are checked before they print. Compare the account against the market on the 4OVER4 vs Vistaprint page.
The specs you resell
Configure it, quote it, keep the margin
Paper stock, ink, finish, size, the choices that shape a client job are all priced live at your net reseller cost. Below are the live options and the starting price for flyers, a trade-account staple, pulled straight from the Instant Price Calculator.
Who it is built for
Where a trade account pays for itself
Print gets bought and resold in a lot of different ways. Here is where a 4OVER4 reseller account earns its keep, and how each kind of professional puts it to work.
Creative and marketing agencies
Fold print into the campaigns you already manage. Net pricing lets you mark up on creative, project management, and rush handling, while blind shipping keeps 4OVER4 invisible to the client. Get artwork ready faster with Design Templates and hand off print-ready files in one flow.
Print brokers
Your margin is the spread between client quote and supplier cost, plus the speed to take rush work at a premium. Same-day production on eligible items and a 110% price match keep both levers in your favor. Volume tiers accrue automatically, so pricing improves without renegotiation as your book grows.
Freelance and studio designers
Stop losing print jobs to the client going direct. Quote the whole package, order at net cost, and deliver a finished piece under your own brand. The free 30-Point Pro Review catches file issues before a run prints, so reprints stop eating your time and margin.
Print shops and trade buyers
Outsource the products you do not run in-house without giving up the account. One reseller login handles unlimited concurrent orders across unlimited clients, each with its own artwork, proof, and reference tag. Filterable history and CSV export make month-end billing a report, not a reconstruction.
The program in numbers. Here is what a verified reseller account puts on the table.
Wally from 4OVER4 explains
Wally shows you the margin math
Buy at net, quote at retail, keep the spread
Wally lays it out plainly: your net cost sits below the retail price by a flat 20%, volume tiers push it lower, and the gap up to your client quote is pure margin. The box ships blind, so your brand is the one the client sees. Apply once and every order runs this way.
Apply to the reseller programProtect your margin
What the trade pricing actually delivers
Margin on print comes from two places, the spread between what you charge and what you pay, and the speed that lets you say yes to rush work at a premium. The reseller and trade program moves both. Net pricing starts with a flat 20% off retail applied straight to the calculator, so you always know your cost before you quote. Mark up on creative, on project management, on white-glove handling, and the client quote flexes to the scope while your cost holds steady.
The same volume pricing that helps any large order helps a resold one, and the per-unit cost keeps falling as your client's quantity climbs. Below, see how flyers scale so you can price a client run with real numbers, not guesses. Ready to move more volume across products? The bulk discounts stack on top of your net pricing.
| Quantity | Per unit | Total | You save |
|---|---|---|---|
| 50 | 79.1¢ | $39.54 | · |
| 100 | 57.1¢ | $57.11 | 28% |
| 200 | 37.3¢ | $74.69 | 53% |
| 300 | 28.6¢ | $85.68 | 64% |
| 400 | 24.4¢ | $97.76 | 69% |
| 500 | 21.8¢ | $108.75 | 72% |
| 600 | 18.7¢ | $112.03 | 76% |
Side by side
Compare popular reseller products
Every product below prices at your net reseller cost, with volume tiers on top, so your margin scales as the quantity does. Compare the real entry price and specs, then pick the product that fits the client job.
| Spec |  Standard Flyers |  Standard Brochures |  Standard Postcards |  Standard Letterheads |
|---|---|---|---|---|
| Starts at | $57.11 | $57.11 | $16.48 | $99.95 |
| Paper / stock | 7 paper types | 4 paper types | 22 paper types | 5 paper types |
| Finish | Standard Finish | Standard Finish | Standard Finish | Standard Finish |
| Size | 4.25" x 5.5" | 5.5" x 8.5" | 2.5" x 2.5" | 8.5" x 11" |
| Rating | ||||
| Order | View & customize | View & customize | View & customize | View & customize |
Blind shipping and white-label
The client sees your brand, not ours
A trade program lives or dies on privacy, and this one is built for it. Blind shipping is the default on reseller orders. Boxes arrive in unbranded packaging with no 4OVER4 marketing inside, so the client never sees the supplier behind the work. White-label options let you ship direct to your client under your own brand, which keeps the relationship, and the reorder, firmly yours.
Shipping is configurable on every order. Consolidate to your office, ship direct to the client, or split one job across multiple client locations, all priced at checkout. Order history is filterable by client reference tag, date, and product, with CSV export for billing, so end-of-month reconciliation is a report you pull rather than a timeline you rebuild from email threads.
"The blind shipping actually ships blind, and the per-client tags turned month-end billing into a CSV export. That is the difference between reselling print and running a print department."
Best sellers to resell
Products that move at trade pricing
Reseller pricing applies across the whole 4OVER4 line, but some products are the bread and butter of a trade account. Flyers, brochures, and postcards reorder constantly, and stationery like letterheads and printed envelopes rounds out a client's brand kit. Browse Marketing Materials Printing for the full range where your net pricing applies.
Serving event and trade-show clients? Pair booth graphics from Trade Show Displays with giveaway pieces and quote the whole package. With 1,000+ products in the catalog, there is almost nothing your clients need that you cannot resell.
From reseller accounts
Agencies and brokers keep the account
Do not just take our word for it. With 10,000+ reviews and a 4.8 out of 5 star average, 4OVER4 customers, resellers included, consistently name net pricing, blind shipping, and a real account manager as the reasons they stay.
We moved roughly 80% of our agency print spend onto a 4OVER4 reseller account. The net pricing is real, the blind shipping actually ships blind, and when a job needs attention I email one person who knows the account. It is the closest thing to an in-house print department without the overhead.
The per-client reference tags and filterable order history changed how we bill. Month-end went from a two-day reconciliation to a CSV export. Same-day turnaround on cards and postcards lets me say yes to rush work that used to be a flat no.
As a solo designer I was scared of markups eating my margin. The flat 20% off plus the 110% price match meant I could quote confidently and still win the client. My cost is predictable, so my proposals are too.
Here are more notes from reseller and trade accounts.
Applied on a Tuesday, approved Wednesday, first blind-shipped order out the door Friday. No deposit, no runaround.
Net pricing shows before I quote, so I never guess my margin. That alone was worth switching.
Split-shipment support means one order covers all my client locations. Huge for multi-site rollouts.
The 30-Point Pro Review has caught bleed issues before they reached my client. My reprint rate dropped to near zero.
Built for the trade
Why 4OVER4 is built for resellers
4OVER4 has printed for resellers for 25+ years, since 1999. That is over two decades of running trade accounts, blind shipments, and rush jobs without cutting corners on quality or leaking your brand to the client.
The numbers back it. 10 billion+ cards printed. 150,000+ businesses served. A 99.8% on-time delivery rate that holds through peak season, and 82% of orders shipping early, ahead of the promised date. Production is in-house in New York, so your account manager quotes real capacity, not a third-party printer's maybe.
Every reseller order goes through the same quality checks as a retail one. There is no "good enough for wholesale" tier. Your client's job looks exactly as sharp whether it is a run of fifty or fifty thousand, and that consistency is what earns you the reorder.
Guarantees
Every Free Print Backed by 4OVER4's 5 Guarantees
Free printing with full guarantees. No trade-offs.
Premium Quality Guarantee
Premium papers, professional-grade inks, and hands-on quality control on every print job.
110% Price Match Guarantee
Find a lower price anywhere and we beat it by an extra 10%, no matter the order size.
On-Time Delivery Guarantee
Guaranteed on-time arrival with same-day and next-day rush printing available.
Responsive Customer Service Guarantee
Live support from 10AM to 6PM EST weekdays plus instant Live Chat responses.
100% Satisfaction Guarantee
Flawless finishing and printing on every order, or we make it right.
Our Story
Partner With Innovators
They told us we were crazy. We don't want to be sane.
The Beginning
In 1999, Google was barely starting out. WiFi didn't exist. People were afraid of Y2K. And two best friends, second-generation immigrants and patent-holding engineers in Queens, New York, launched 4OVER4.COM as the second web-based printer in the entire United States.
The Innovation
4OVER4 was the first printer to introduce full-color printing with 24 to 48 hour turnaround. When the industry said it couldn't be done that fast, they did it anyway. No compromises, no excuses, just engineering.
27 Years and Counting
Over 350 products. More than 6,000 possible combinations. 150,000+ businesses served, from solo freelancers to Google and the United Nations. A facility in Queens that still runs on vegetable inks and waterless presses — built that way from day one because it was the right thing to do.
Keep exploring
More ways to grow your print business
Guide Small Business Marketing Plan Help your clients plan the print they buy from you. 
Showcase Brochure Design Gallery Real brochures you can resell at your markup. 
Statistics Startup Statistics Data on the founders your reseller account serves. 
Compare 4OVER4 vs Vistaprint A sharper wholesale partner on price and stock. 
Location Printing in New York In-house NYC production behind every order. 
Case study Startup Trade Show Print How a lean team armed its first booth. 
Review Business Card Reviews Ratings from thousands of verified buyers. 
Article Trade Show Giveaway Ideas Lead-driving pieces to quote for event clients. 
Service Tip On Printing A premium add-on that lifts any resold run. 
Benefit Bulk Discounts Volume tiers that stack on your net pricing. Common questions about the reseller and trade program
Common questions about the reseller and trade program
What is the 4OVER4 reseller and trade program?
It is a free trade account for agencies, print brokers, and designers who resell print to their own clients. Approved accounts get a flat 20% off retail on every product, automatic volume tiers on top, a 110% price match, blind shipping, white-label packaging, and a dedicated US-based account manager across 1,000+ products.
How much does it cost to join, and how are reseller prices set?
Applying is free, with no setup fees and no deposits. Net reseller pricing starts with a flat 20% off retail applied directly to the standard Instant Price Calculator, so you see your cost before you quote your client. Volume tiers accrue as your order history builds, and the 110% price match protects you against any competitor with a published lower price.
Does blind shipping really keep my brand in front of the client?
Yes. Blind shipping is the default on reseller orders, and orders arrive in unbranded packaging with no 4OVER4 marketing inside. White-label options let you ship direct to your client under your own brand, so the client relationship stays yours from quote to delivery.
What products, sizes, stocks, and finishes are available at trade pricing?
Reseller pricing covers 1,000+ eligible products on 60+ paper types, from business cards, flyers, and postcards to brochures, letterheads, booklets, banners, and signage. Every stock, size, and finish shown in the Instant Price Calculator prices at your net cost, including premium options like Spot UV, Foil Stamping, and soft-touch lamination.
How long does approval and printing take?
Reseller applications are typically reviewed within one business day, and most accounts are verified and activated within twenty-four hours. Once you are ordering, standard turnaround applies by product, and same-day production on eligible items lets you take on rush work at a premium. 4OVER4 backs it with a 99.8% on-time delivery rate.
Can I manage many clients from one reseller account?
Yes. One account handles unlimited concurrent orders across unlimited clients. Each order carries its own artwork, proof, shipping address, and per-client reference tag, and order history is filterable with CSV export for billing. Split-shipment support sends a single job to multiple client locations.
Get Started
Resell print at your margin.
A flat 20% off retail, blind shipping, white-label packaging, and net pricing on 1,000+ products. Free to apply, most accounts approved in one business day.
Legal Disclaimer
Reseller and trade program terms are subject to account verification and business-use certification. Net pricing, the flat 20% reseller discount, volume tiers, the 110% price match, and blind-shipping and white-label availability apply to eligible products and standard account configurations. Same-day production is available on eligible products when orders are placed and proofs approved before the posted cutoff. On-time delivery rate based on tracked orders 1999 to 2026. 150,000+ businesses served based on cumulative customer accounts. Final pricing, tier eligibility, and account terms are confirmed in writing by the 4OVER4 reseller team after application approval. Individual results may vary based on shipping carrier performance.
