Question
What folding options are available for direct mail pieces?
Answer
Direct mail pieces can be folded several ways to fit a mailing size or to organize content into panels. A half fold is one of the most common, and other configurations open up more panels for longer messages.
| Fold | Panels | Typical use |
|---|---|---|
| Half fold | 2 | Simple mailers and self-mailers |
| Tri fold / letter fold | 3 | Brochures and detailed offers |
| Z fold | 3 | Step-by-step or accordion content |
Specify the fold you need when you request your quote so the layout is set up correctly for your piece.
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