Question
What does the 4/4 ink option mean for double-sided printing?
Answer
Selecting 4/4 at the ink option in the instant price calculator means your product prints double-sided in full color, with four-color process on the front and four-color process on the back. In short, one image prints on each side of the piece.
| Ink option | Front | Back |
|---|---|---|
| 4/0 | Full color | Blank |
| 4/4 | Full color | Full color |
Choose 4/4 whenever you have artwork for both sides, such as a card with a logo on the front and contact details on the back. If only one side needs printing, 4/0 keeps the reverse blank and lowers the cost.
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