Marcus Chen
Marcus Chen Senior Content Strategist at 4OVER4.COM
Question

Do you offer personalized or variable printing for direct mail?

Answer

Yes, personalized direct mail with variable printing is available. Variable data lets each piece carry unique details, so you can print different names, addresses, offers, or codes across a single run and mail each piece to a different recipient.

  • Variable fields: names, addresses, unique offers, or tracking codes.
  • Provide a clean data file mapping each field to each recipient.
  • Printing and mailing to individual addresses can be handled together.
  • The number of unique versions affects pricing and timeline.

Contact the team with your full project details, including how many unique versions you need and your recipient data, to receive a quote and production timeline.

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