Marcus Chen
Marcus Chen Senior Content Strategist at 4OVER4.COM
Question

What file resolution (DPI) do I need for banners?

Answer

Banner files should be built at 300 DPI at the final print size. That resolution keeps photos, logos, and small text crisp instead of pixelated once the banner is enlarged and viewed up close.

  • Set your document to 300 DPI at the finished banner dimensions.
  • If you design at a reduced scale to keep the file size down, make sure the effective resolution is still 300 DPI once scaled to full size.
  • Use vector artwork for logos and type wherever possible, since vectors stay sharp at any size.
SpecRecommendation
Resolution300 DPI at final size
Half-scale design600 DPI so full size lands at 300
Logos and textVector for maximum sharpness

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