Question
What color format should I use when specifying colors for my print order?
Answer
Supply your artwork in CMYK for the most accurate color reproduction. CMYK stands for cyan, magenta, yellow, and black, the four inks used in full-color printing.
- Build files in CMYK so colors print close to what you intend.
- Reference a Pantone number for a critical spot color, but provide CMYK values as the working color space.
- Files supplied in RGB get converted to CMYK before printing, which can shift some bright colors.
Converting to CMYK yourself before submitting gives the most predictable result.
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