Question
What do fundraising statistics say about the effectiveness of direct mail?
Answer
The numbers consistently favor mail for donor response. A physical appeal creates an emotional pull that digital rarely matches.
| Channel | Typical response rate |
|---|---|
| Nonprofit direct mail | 5% to 9% |
| Email campaigns | 0.5% to 2% |
- Higher response tends to bring larger average gifts, not just more of them.
- A tangible letter signals that the cause is real and worth supporting.
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