Nadia Petrov Customer Education Lead at 4OVER4.COM
Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What goes into the cost of a direct mail campaign?
Answer
Your budget depends on format, quantity, and paper stock, and it should include design, printing, postage, and list costs. The format you choose sets the biggest swing in price.
| Format | Relative cost per piece |
|---|---|
| Postcards | Lowest, thousands mailed for a few hundred dollars |
| Brochures and self-mailers | Mid-range |
| Dimensional mailers | Highest, justified for high-value targets |
- Factor in every line: design, printing, postage, and the mailing list.
- Heavier stocks and larger sizes raise both printing and postage.
- Start with a test run of 500 to 1,000 pieces to measure response before you scale.
Let the early results, not a guess, decide how much you put behind the full rollout.
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