Question
How much should I budget for direct mail marketing examples?
Answer
Budget depends on format, quantity, and mailing method, and it helps to think in terms of a fully delivered per-piece cost rather than just printing. Postcards keep that number low.
| Line item | Typical range |
|---|---|
| Postcard printing | $0.10 - $0.50 per piece |
| Postage (EDDM from ~$0.20) | added on top |
| Delivered per piece | about $0.30 - $0.70 |
| 5,000-piece campaign | roughly $1,500 - $3,500 |
- The math works when even a small share of recipients convert.
- Businesses with high customer lifetime value see the strongest returns.
- Test a smaller drop first, then scale the routes that pay back.
Track every response so you can calculate real cost per acquisition, not just cost per piece.
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