Nadia Petrov Customer Education Lead at 4OVER4.COM
Nadia is our customer education voice, built from the knowledge of our production team, with over 20 years in printing.
Question
What does direct mail cost per piece once postage is counted?
Answer
Budget depends on format, quantity, and mailing method, and it helps to think in terms of a fully delivered per-piece cost rather than just printing. Postcards keep that number low.
| Line item | Typical range |
|---|---|
| Postcard printing | $0.10 - $0.50 per piece |
| Postage (EDDM from ~$0.20) | added on top |
| Delivered per piece | about $0.30 - $0.70 |
| 5,000-piece campaign | roughly $1,500 - $3,500 |
- The math works when even a small share of recipients convert.
- Businesses with high customer lifetime value see the strongest returns.
- Test a smaller drop first, then scale the routes that pay back.
Track every response so you can calculate real cost per acquisition, not just cost per piece.
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