Question
What finish should I choose for my business cards?
Answer
The right finish depends on your brand and the impression you want to leave. Each option changes how the card looks and feels in the hand, so match it to the tone of your work rather than defaulting to whatever is standard.
| Finish | Look and feel | Best for |
|---|---|---|
| Gloss | Vivid, saturated, reflective | Bold, colorful designs |
| Matte | Smooth, understated, no glare | Clean, minimal brands |
| Soft-touch | Velvety and premium to the touch | Luxury and high-end services |
| Spot UV | Raised glossy accents on chosen areas | Making a logo or headline pop |
- For a luxury brand or premium service, soft-touch or spot UV tends to leave the strongest impression.
- If people need to write on the card, keep a matte or uncoated area for the pen.
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