Does a digital business card work as well as a paper business card?

Not quite, at least when it comes to recall and trust. Both formats have a place, but a physical card tends to leave a stronger impression in person.

• Memory and trust: research on physical media shows tangible materials engage the brain's reward and memory response more than on-screen content.
• Tactile impression: the weight, texture, and finish of a paper card stick with people long after the conversation ends.
• Digital cards: convenient for quick shares and easy to update, and they pair well with a printed card rather than replacing it.

For networking moments where a first impression matters most, a well-made paper card still carries the day. Many people hand over a printed card and share a digital link as a follow-up.