Tobias Reed
Tobias Reed Production Knowledge Lead at 4OVER4.COM
Question

What exactly is a soft touch business card?

Answer

A soft touch business card is printed on stock finished with a velvety, suede-like coating you can feel the moment you run a finger across it. It looks and feels distinctly different from standard matte or glossy cards.

  • Feel: smooth, warm, and slightly grippy, like fine packaging.
  • Durability: scuff-resistant and less prone to visible fingerprints.
  • Appearance: rich, low-glare color with an understated premium look.

The finish is available across a wide range of thicknesses, from everyday weights up to ultra-thick stocks, so you can pair the tactile coating with as much rigidity as you want the card to have.

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