Tobias Reed
Tobias Reed Production Knowledge Lead at 4OVER4.COM
Question

How do I choose the right paper stock for my business cards?

Answer

Match the paper to your brand personality and budget. Thickness changes how the card feels in hand, which shapes the impression you leave.

StockFeel
14ptProfessional and budget-friendly, the versatile everyday choice
16ptSolid, like a credit card, a step up in durability
32pt ultra-thickImmediate premium impression
  • Coated vs uncoated - coated stock sharpens color and photos, while uncoated surfaces feel more organic.
  • Specialty stocks - kraft, linen, cotton, and pearl add texture and character.
  • Order samples - feel the stock in person before committing to a full run.

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