Do you offer variable data printing for postcards?

Yes. 4OVER4 offers variable data printing for postcards, so a single run can personalize each piece with unique details on the front, the back, or both. It pairs naturally with direct mail campaigns where every recipient sees something tailored to them.

• What can change: names, addresses, personalized offers, and unique codes such as QR codes, promo codes, or sequential numbers for tracking and redemption
• Single run: all variations print together in one order, and variable data can be combined with mailing and postage through the postcard ordering tool
• Campaign fit: ideal for targeted direct mail and coded promotions
• What to provide: your design plus a clean, consistent data list with a column for each variable element
• Before it runs: confirm the proof so the variable fields land correctly across the whole run

Contact support with your artwork and data file to set up a variable data postcard order, or review the file requirements on the variable data printing service page. Options can vary by product, so confirm the current details on the product page.