Tobias Reed
Tobias Reed Production Knowledge Lead at 4OVER4.COM
Question

Which way up are the greeting cards? Will the text inside work as landscape or portrait?

Answer

Greeting cards fold, and the orientation is determined by how you build your file and which fold you choose. Both landscape and portrait work, so the inside text reads the right way up as long as the artwork is set up to match the fold.

  • Portrait: a top fold, so the card opens upward and inside text runs vertically
  • Landscape: a side fold, so the card opens sideways and inside text runs horizontally
  • Set it in your file: place the front, inside, and back on the correct panels for your chosen fold
  • Double-check the fold: confirm which edge folds so nothing prints upside down

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