Question
Should I use gloss or matte paper for flyers?
Answer
The gloss-versus-matte choice depends on what your flyer is mostly made of, images or text. Each finish plays to a different strength:
| Finish | Look | Best for |
|---|---|---|
| Gloss | Bright, reflective, punchy color | Photo-heavy, colorful designs |
| Matte | Smooth, low-glare, modern | Text-heavy, sophisticated layouts |
Both finishes are available across standard flyer paper weights, so pick gloss when you want photos to pop and matte when readability and a refined feel matter more.
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