Question
What's the best size for a flyer?
Answer
There is no universal best flyer size, only the best size for how you plan to distribute it. Handouts want something pocketable, mailings and detailed content want more room, and displays want to fill a rack or board. Start from the distribution method and the size chooses itself.
- 4.25" x 5.5" or 5.5" x 8.5": compact handouts and countertop displays that are easy to carry. The 4.25" x 5.5" club format is especially popular for nightlife and music promotions.
- 8.5" x 11": the versatile standard for bulletin boards, mailings, menus, and detail-rich content.
- Roughly 4" x 6": a club-flyer format that fits pockets, ideal for events, nightlife, and venue handouts.
- Circle or die-cut shapes: stand out on a table or board thanks to their unusual outline.
| Size | Best use |
|---|---|
| 4.25" x 5.5" | Pocket handouts, inserts |
| 5.5" x 8.5" | Half-page handouts, displays |
| 8.5" x 11" | Detailed info, mailings, racks |
| 4" x 6" | Event and venue handouts |
| Circle / die-cut | Standout displays |
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